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1、 Core Value: Ensuring Sleep Experience and Enhancing Accommodation Comfort

Bedding is the core carrier of the hotel's "sleep service", which directly determines the quality of guests' rest:

Fabric and Touch: The softness, breathability, and skin friendliness of high-quality bedding (such as high count cotton, Tencel, down, etc.) can reduce skin friction and enhance relaxation during sleep; The roughness and stuffiness of inferior bedding may lead to insomnia or discomfort for guests, directly reducing their stay experience.

Functional design: such as wrinkle resistant and antibacterial fabrics to reduce odor and allergy risks; Thickened mattress protection pad enhances support; The combination of blackout bedding and curtains creates a "dark environment" to help guests fall asleep quickly - these details together form the foundation of a "good night's sleep" and are an implicit manifestation of the hotel's "service quality".

2、 Brand Value: Conveying Hotel Positioning and Tone

The choice of bedding is the hotel's' silent calling card ', which can convey the brand positioning to guests:

High end hotels often use high count and high-density pure cotton, silk blends, or customized bedding, paired with a unified embroidered logo and symmetrical pleated paving, to showcase the brand image of "luxury" and "refinement" through texture and delicacy, making guests feel "value for money".

Economy hotels: focus on the durability and cost-effectiveness of bedding (such as polyester cotton blends), but the basic standard of cleanliness and no odor is the bottom line. If bedding has stains or pilling, it will directly lower guests' perception of the brand's "reliability".

Theme hotels: may enhance the theme style and deepen guests' memory of the brand through unique bedding items such as vintage prints and cartoon patterns.